Track Web 2.0 Startups With StartUp Search

StartupSearch.org LogoTrack the crazy Web 2.0 startup race from an investor perspective by using StartupSearch.org

StartupSearch.org is a directory of startup companies, products and investors that are changing the landscape of the web. At the time of this writing, there are 76 companies, 86 products, and 136 investors that are being tracked. StartupSearch takes information about new startup companies and compiles the information into easy to digest profile pages. Let’s use Twitter as an example.

Twitters profile page displays information such as, company founders, funding, photos tagged with Twitter, company address, Twitter specific news brought you by an RSS feed, and a Googlemaps image showing the location of their headquarters.

Twitters Startup Score

Each company that is profiled on StartupSearch receives a Startup score. A Startup score is made up of two parts, buzz and traffic. The buzz score is a measurement of the conversations taking place on the net involving the product. StartupSearch tracks unique citations excluding the originating site, total and unique links from the blogosphere, mentions within blog posts, and other mentions.

The traffic score measures a site’s visitors as well as the site’s visitor behaviour as reported by StartUpSearch’s traffic sources. Here are the elements that make up the traffic score: total unique users, total visits, visists per users, and other metrics which help to determine the overall behaviour of the site’s visitors.

One last thing to mention before I let you go. StartUpSearch provides an RSS feed which contains a weekly wrap-up of news related to the companies being tracked. This could be a nice addition to your feedreader to stay ahead of what’s happening.

Overall, StartUpSearch does a wonderful job in presenting company specific information. I have to imagine that there are more than 76 companies online that need to be tracked but because the site is maintained by only one person, it’s probably a moot point in trying to track every startup company that comes online.

If you happen to visit this site, let me know if you like the way StartUpSearch displays company information when compared to CrunchBase Techcrunch’s version of company profiles.

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